Sonia Gardner, cofounder of Avenue Capital Group, emphasized the long-term investment potential of women’s sports, particularly European women’s soccer. She pointed out that while it currently lags behind the U.S. in popularity and valuation, it is expected to catch up over time. Gardner’s firm has already taken action in this space by investing in Mercury/13, an ownership group dedicated to building a strong presence in women’s soccer. Her insights underscore a broader theme of identifying undervalued assets with significant growth potential.
"Where we're investing is women's soccer in Europe"