Overview
The Avenue Sports strategy seeks to make debt, preferred equity and common equity investments in sports leagues, teams and sports-related adjacent businesses predominantly in the United States and Europe. The strategy will look to provide capital solutions for owner and minority investor liquidity, acquisition financing and growth capital as well as target special situations.
Approach
Avenue’s experienced investment professionals seek to deliver attractive, risk-adjusted returns by providing creative liquidity solutions to a wide variety of sports teams and owners. In our common equity investments, the strategy seeks to acquire control stakes or, where control stakes are not possible, control-like rights. In our debt and preferred equity investments, the strategy seeks to partner with control-owners to leverage our experience in sports ownership and our deep network across the sport ecosystem to further drive growth and value.
The strategy focuses on:
- Capital solutions to teams in established sports leagues
- Women’s sports opportunities across both established and emerging leagues
- Minority stake acquisitions in established sports leagues
- Growth capital to emerging sports teams and leagues with significant growth potential
- Providing preferred equity and debt solutions at low LTVs
Athlete Team
Avenue's exclusive athlete team provides proprietary sourcing and unique insights to some of the most influential sports markets. The team's deep relationships across the industry help drive opportunities within the global sports ecosystem.
The team includes: Stephen Curry, Lauren Holiday, Harry Kane, Candace Parker, Michael Strahan and Lindsey Vonn.
Senior Management Team
The Avenue Sports strategy is managed by an experienced team of senior investment professionals who have spent their careers in the private equity and credit markets. In addition, numerous investment professionals support the senior investment team. The senior management team includes:
Marc Lasry
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Chairman, Chief Executive Officer and Co-Founder
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Sonia Gardner
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President, Managing Partner and Co-Founder
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Jon Greenbaum
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Senior Managing Director - Avenue Sports Strategy
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Todd Marcy
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Senior Managing Director - Avenue Sports Strategy
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