Mercury/13, a multi-club ownership group dedicated to women's football, has received a significant investment from Avenue Sports Fund, a leading global sports investor. This investment will enable Mercury/13 to accelerate its mission of building the world's leading multi-club ownership group by acquiring women's football franchises in Europe and driving their commercial growth. Mercury/13 currently owns FC Como Women, an independent women's club competing in Italy's Serie A Femminile, which has undergone a major transformation plan under Mercury/13's leadership.
The investment from Avenue Sports Fund will allow Mercury/13 to focus on acquiring professional teams across Europe, with England being the top priority market. The company aims to build strong and commercially viable football clubs that enhance the global visibility of women's football.
Lauren Holiday, USWNT legend, has joined Mercury/13's Board of Directors as part of the investment deal. She will work alongside co-founders Victoire Cogevina and Mario Malavé to advance the company's mission.
https://www.prnewswire.com/news-releases/mercury13-and-avenue-sports-announce-partnership-in-womens-football-market-in-europe-302335010.html